Every now and then, I find myself humming the jingle that has taken over the ad space in our living rooms. While money has taken different proportions of importance in our varied lives, it is no rocket science that most of us spend the larger part of our lives carving out a ‘livelihood’ for ourselves. Truly in this age of materialistic splendor, there is no denying that ‘money’ has taken an all pervasive importance in our lives.
While everything around ‘money’ has so far been depicted to show the ease of material comforts that could be easily accessed by the ‘moneyed’ services of different products, it was a welcome change to see the softer, more humane side of life being brought out in the advertisement.
The various emotional ties that were brought out in the ad, the smaller pleasures of the simple people that were highlighted, the cultures and traditions that were woven around the coin, brought forward the ethos that as a country India represents.
It was truly one of the better ads of today, with the right dollop of emotions, practicality, sound and music. It gave a personality to the product which is truly endearing.
Truly, mere desh mein paisa sirf paisa nahi hain……
13 comments:
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